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Ever wonder why some people’s faces are showing up in search results? How do they do that?
They do it by linking and then adding the Google Authorship markup to one of the links. This is called a “rich snippet.” According to one study on the impact of rich snippets on traffic, the number of clicks increased by 150% once the rich snippet was added.
Google uses the rel=”author” attribute to include a picture of the content’s author. Currently, Google uses the profile image from Google+ as a source for the author image.
Linking your content to your Google profile is a three-step process. First, you have to register yourself with google+, then you add a link from your website or page to your Google profile. In last, you update your Google profile by adding a link back to your site.
Register yourself with Google+. Click here for registration and go through the registration process. If you are here that means you are an internet user and you can definitely figure out how to create your account...so good luck with that one.
Once it's created, make sure that your email address is verified.
Once you’ve created your Google+ account, upload a high-quality photo for your profile image. The photo has to look good at full size and also as a tiny thumbnail in the search results. Don’t forget to fill out all of the informational fields in your profile such as your occupation, education and so on, to let people know more about you.
Link your content to your Google profile
Create a link to your Google profile from your webpage, like this:
Replace [profile_url] with the your Google Profile URL, like this:
Your link must contain the ?rel=author parameter. If it's missing, Google won't be able to associate your content with your Google profile.
You can get your profile Id by using following steps :
- Open your google+ profile.
- You can see your profile id in the address bar. Just replace the above id with your profile id.
Link to your content from your profile
The second step of the verification process is to add a reciprocal link back from your profile to the site(s) you just updated.
To add links to your Google profile:
- Sign in to your Google profile.
- Click Edit profile.
- Click the Contributor To section on the right (depending on how many photos you have, you may need to scroll to see this section), and then click Add custom link.
- Click the Add custom link and fill in the Label and URL fields to specify the name and location of the home page of the blog you’re contributing to.
And then click on Save Button.
Now test your application. Fortunately, Google shared a rich snippet testing tool that provides previews of how your content should show up in search engine results. Set up Google Authorship, then test it to make sure it's working correctly.
Now wait for few days for GoogleBot to crawl your content. After crawling your content by googlebot you will see your article with google+ profile picture.
If you’re not seeing your Google profile image appearing next to your articles in the search results after a week or so, Google provides a number of troubleshooting steps you can take to find out where the problem may be.